Media Sandbox Michigan State University
DEADLINE EXTENDED for application to compete!
Wednesday, Feb 5, Midnight

DEADLINE FOR SUBMITTING APPLICATION TO COMPETE
Wednesday, Feb 5, Midnight

Presentations
Friday, Feb 7

Deadline for Submitting Entries
Tuesday, April 8

Top three winners announced at the 2014 Alumni Awards Celebration
Saturday, May 4

Download the rules! (PDF)

About the Media
Sandbox at MSU

The Media Sandbox is
the media arts destination
at Michigan
State University. As
an innovative curriculum
and a creative
community, the Media
Sandbox serves as
a home for those looking to
develop their skills in
film, television, graphic,
web and game
design, visual storytelling,
journalism,
advertising, 3D and
animation, documentary—
as well as the
creative media nobody has
thought of yet.

MSU Media Sandbox Challenge : CELEBRATING DIVERSITY

This year’s challenge commemorates the 50th anniversary of the March on Washington and Martin Luther King Jr.’s “I Have a Dream” speech. The events of that day were inspired by the U.S. Supreme Court’s decision, Brown v. Board of Education, which declared that state laws establishing separate public schools for black and white students were unconstitutional. Although the Supreme Court’s decision addressed segregation, it also focused a powerful lens on the inequality surrounding multiple groups in our country.

YOUR *UPDATED* CREATIVE CHALLENGE:

Choose a real magazine that is currently being published that has both print and online versions. Imagine that you have to cover these historic events for this magazine and make them relevant to your publication’s audience. Your coverage of this issue does not have to be limited to African American and racial rights. You may think more broadly in terms of civil rights. More than African Americans (ethnic groups, women, gays, etc.), were affected by these events so you may choose any of these to focus on. At least two of the following topics must be incorporated into your Challenge submission:

  • The March on Washington for Jobs and Freedom and Dr. King’s “I Have a Dream” speech
  • The Supreme Court ruling, Brown vs. Board of Education
  • Jim Crow Laws

WHAT TO SUBMIT FOR THE FINAL PROJECT

  • OPTION A: YOUR SIX-page layout OR OPTION B: YOUR Tablet-friendly Digital Magazine that contains a single or multiple articles on the subject. all photos and other images must be your own or you must secure permission to use them.
  • An EXACTLY two-minute video on the subject, so edit carefully!
  • RESEARCH- To include a detailed Consumer Profile, reference page, and any permissions for images and audio

And of course…

REAL Magazine Samples: Our judges will need these to compare your final entries to your chosen magazine, so you need to supply them with the following materials from the REAL magazine so that they can do this. Please include the cover of the REAL print publication, an example of an article from the real magazine that covers more than three pages and a snapshot of the home page of their website.

HOW TO ENTER
Simply submit your online entry form.  All entries must contain each student’s name, PID number, contact information and CAS (or other) major.

We’re excited to see what you come up with! This is an exciting opportunity for you to not only win some great prize money but to show everyone how creative and talented you are! All entries will be showcased at the Capital City Film Festival and at the Alumni Awards Celebration.

THE FINE PRINT

TEAM RULES:

Only undergraduate students may participate and at least 50% of them must be from the College of Communication Arts and Sciences. The team must do all work. Due to the variety of storytelling elements required for this challenge and the limited time it will take to complete them, we strongly suggest that your team members possess different skills such as writing, video, web and print design, illustration, animation and photography. Feel free to consult faculty who teach these disciplines for their best students to team with!

YOU MUST DELIVER YOUR PITCH!

Each team will make a 10-minute presentation to a selection committee for consideration, and eight finalists will be chosen. The presentation can be in any form the team believes best showcases their ideas for the challenge, but the following elements must be covered: The magazine you intend to emulate, which two of the three 60/50 topics (listed at top) you intend to incorporate and your team’s ability to generate each of the required elements. Only eight of the teams who present will be chosen to continue on and compete in the final challenge.

CHOSEN AS A FINALIST?!  GET STARTED!

If you are a finalist, congratulations!! Teams will have the unique opportunity to be coached by professional media all-stars at points during the competition. Each team will be randomly assigned one of these amazing industry professionals to react to their ideas and plans. But make no mistake, this is YOUR project and you’re in control!

DON’T FORGET BRANDING!

  • The name “Media Sandbox” and the “S” logo must appear somewhere in each your materials. We will supply this for you.
  • The 60/50 logo must also appear in the materials (we will supply this)
  • Likewise, the name of our college and university: College of Communication Arts and Sciences and Michigan State University

QUALIFICATIONS

To be eligible to win you must attend the 2014 Alumni Awards Celebration. If a group entry, at least one member must be present at the event. (All members of the group will attend free!) All group members must be undergraduate students and at least 50% of them must be from the College of Communication Arts and Sciences.
All entries must:

  • be in English;
  • created solely by the entrants;
  • not be copied from any other source;
  • not have been previously published or otherwise distributed or disseminated in any media or format;
  • not be in violation of or conflict with the trademark, copyright, rights of privacy, rights of publicity, or any other rights, of any kind or nature, of any other person or entity. Contestants submitting videos or other materials where people are visible in the medium must have permission of all individuals who appear. Entries not satisfying these criteria in any respect will be disqualified.

THE JUDGING & THE $$$$

Judges will evaluate FOUR THINGS:

  • The depth of your content and analysis
  • The professional quality of the all of the submitted elements
  • How closely your materials tie to your chosen publication
  • How effectively your elements convey the message and fulfill the requirements

AWARD MONEY*!
Eight finalists will be eligible to win one of three LARGE prizes, and the final winners will be announced at the 2014 Alumni Awards Celebration on Saturday, May 3. NOTE: To qualify for a prize, team representatives must be present at the Awards Celebration. All eight finalists will be showcased at the banquet. All eight finalists are eligible to win this award which will be given in the form of a scholarship.

  • Grand Prize of $5000!
  • Second Place: $2500
  • Third Place: $1500
  • Voters Choice Award*: $1000

*Official judges will choose the top three winners, but the public will choose the Voter’s Choice winner. The eight finalists will be shown publicly for all to vote on and the entry with the most votes wins! All eight finalists are eligible to win this award!

TIMELINE

2014 TIMELINE SNAPSHOT

  • WEDNESDAY, FEB 5: SUBMIT YOUR APPLICATION ONLINE BY MIDNIGHT!
  • FRIDAY, FEB 7: PRESENTATION PITCH: Give us an idea what you’re going to do! Time and Location TBD
  • TUESDAY, APRIL 8: SUBMIT YOUR ENTRY!
  • SATURDAY, MAY 3: Top three winners announced at the 2013 Alumni Awards Celebration. This is the weekend AFTER finals week, so make plans to stick around!
Michigan State UniversityCollege of Communication Arts and Sciences

ABOUT

MSU Media Sandbox is a creative CURRICULUM and COMMUNITY in the College of Communication Arts & Sciences at Michigan State University.